I am an apple-shaped fashion blogger. A rarity, especially over 40. I give real advice from my midlife, midwest, middle-income perspective. If you have the dreaded “midlife middle” and want to dress stylishly then this is your place!


I am a 40+, 36HH bra size, 42″ waist, 5’2″ tall, confident woman secure in her age and size who likes to use fashion to her own ends!

Though I love and follow many other 40+ bloggers, I haven’t been able to find many whose body shape looks like mine, and though that doesn’t seem like a big deal, it is when trying to figure out clothing.

In my typical fashion, if I see something that isn’t being done that should be done, I do it. So, I took a deep breath, gathered my courage and started this blog. I had found a real niche in the internet world that wasn’t being addressed. I thought it would be just about clothing, but really, it’s become more about confidence and coaching.

My longer story about how I got into blogging, especially fashion blogging, can be found in an earlier post here.

About Julia Millies


Besides my fashion blogging, I am a freelance creative consultant. What does that entail you ask? Anything that needs a boost of creativity to be created, refreshed or polished before being presented to the public. So, I am a communication designer who uses all media to communicate and tell a story from initial concept to finished delivery. My strength is coming up with creative strategies at the beginning of a process, as well as having the technical skills to make them come to life to complete the process.


My readers are desperate to find clothing that works for their shape. I would love to promote a brand that is designing for the apple-shaped woman. I always write my own articles and am honest about the item, good and bad. If I don’t think an item is a good fit for my readers, or I don’t think is a quality item, I will not review it. I do not review beauty products at this time.

I am available as a public speaker  (I actually love public speaking!) to talk about fashion, positive body image, dressing the midlife body and really, being a 40+ woman in this day and age. My talks are positive, full of information and fun! My fees are a speaking fee plus any travel required. Contact me for more information.

Another fun option I am available for is a “Style Event” for retail stores. If you have a store and would like to do a fun evening for your customers (think wine and cheese and clothes!) we would use your items featured on women of all sizes as a kind of fashion show and/or style event where we put together a stylish outfit. This is a great way to get women into your shop for a fun event. I have a flat fee for this which includes info on how to publicize and market this to your customers, plus any travel requirements.

And if you’re reading this, you know I’m also a writer, editor, model and photographer and focus on fashion and travel. I am a contributor to 40plusstyle.com also.

If you’d like to work with me, please reach out to me  here or on the contact page and I’ll be happy to talk with you to see how a creative mind can help your business!


(p.s. I’m fun to work with too!)